AutoWeek: Brain-Based Advertising

Exploring the gray matter of auto marketing

Wrap your brain around this term: neurological marketing.

Auto marketers study consumers’ brain waves so as to make TV commercials more effective. It’s not science fiction. It’s here.

Read the full story at AutoWeek.com. More and more marketing studies involve brain scanning to determine effectiveness.

The key to engaging a customer with an advertisement is to play on their emotions. The article mentions the VW commercials that start with a casual conversation in the car and usually end with a nice T-bone crash. Volkswagen wants you to put yourself in that car so you too can fear for your life.

Buy a Jetta! You won’t die!

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