AutoWeek: Brain-Based Advertising

Exploring the gray matter of auto marketing

Wrap your brain around this term: neurological marketing.

Auto marketers study consumers’ brain waves so as to make TV commercials more effective. It’s not science fiction. It’s here.

Read the full story at More and more marketing studies involve brain scanning to determine effectiveness.

The key to engaging a customer with an advertisement is to play on their emotions. The article mentions the VW commercials that start with a casual conversation in the car and usually end with a nice T-bone crash. Volkswagen wants you to put yourself in that car so you too can fear for your life.

Buy a Jetta! You won’t die!


No comments yet

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: